Outline:

1. Introduction to Email Marketing
   • Why email marketing is still relevant in 2025
   • The benefits of email marketing for businesses
2. Building and Growing an Email List
   • Methods to grow your email list organically
   • Incentives and lead magnets to attract subscribers
   • Maintaining a clean and updated list
3. Creating Effective Email Campaigns
   • Crafting compelling subject lines
   • Writing engaging email content and calls to action
   • Email segmentation and personalization
4. Automation in Email Marketing
   • Setting up welcome emails, nurture sequences, and abandoned cart emails
   • Tools for automating email campaigns (e.g., Mailchimp, ActiveCampaign)
5. Analyzing Email Campaign Performance
   • Key email marketing metrics (open rates, click-through rates, conversion rates)
   • A/B testing and optimization for better results
   • Tools for tracking and reporting email campaign performance
6. Avoiding Common Email Marketing Mistakes
   • Tips for staying compliant with regulations (GDPR, CAN-SPAM Act)
   • Best practices for avoiding spam filters
7. Conclusion
   • The future of email marketing and trends to watch
   • How email marketing integrates with other internet marketing strategies